Richard Serrell, better known as Richie Rich, is an influential West Coast
rapper from Oakland, California. Rich kicked off his musical career in the late
1980s with Oakland’s 415 crew, alongside D-Loc, DJ Daryl, and JED, and released
Bay Area hit album 41Fivin in 1989. In 1990, Rich launched his solo career with
debut studio album Don’t Do It. That same year, just as 415 were on the verge of
signing a record deal with Priority Records, things veered off course when Rich
was arrested for cocaine possession and sentenced to two years in prison. He was
released a year later and beg...